What is DDM?
The Data Donation Platform (DDM) is a large-scale initiative designed to collect real-world health, lifestyle, and wearable data from diverse populations.
Its goal is to improve our understanding of health and disease, and to enable more inclusive and effective prevention strategies.
Why this matters
Most existing health data is derived from relatively homogeneous populations and controlled clinical settings.
As a result, our understanding of disease does not always reflect real-world diversity. Leading to gaps in prevention, diagnosis, and treatment.
The DDM addresses this by collecting data from individuals across different backgrounds, lifestyles, and environments, helping to build a more complete and inclusive picture of health.
What we do
- Collect real-world data through digital questionnaires, lifestyle tracking, and wearable devices
- Capture a wide range of health, behavioural, and environmental variables
- Ensure diversity and representation across populations
- Build longitudinal datasets to study health over time
- Enable research into prevention, risk stratification, and personalised health strategies
Scientific foundation
The Data Donation Platform is closely connected to the TARGet Research Group, an academic initiative led by clinician-scientists and researchers with expertise in cardiovascular and preventive health.
All data collection and management are conducted within a research framework, following strict ethical standards and privacy-by-design principles.
Impact
For individuals
Empowering people to contribute to science and gain personalized insights into their health
For researchers
Enabling high-quality, diverse data for breakthrough discoveries and better risk prediction
For healthcare
Supporting the development of more effective, targeted, and equitable interventions
For Society
Driving data-driven policies and preventive strategies that reduce the global burden of disease and reduce health disparities
Other work from TARGet.
Diversity & Prevention
Community-based health initiatives for inclusive prevention.
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Genetic Insights into Aortic Disease (GEN-TAAD)
Understanding genetic risk to predict and prevent life-threatening aortic disease.
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After the Storm
Understanding the silent, often invisible experience of recovery beyond survival.
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